Michelle Williams and the Mommy Card
Do you remember when "mom" was just what you called the woman who gave birth to you? (Mum, in my case.)
Now the word "mom" is a whole marketing strategy. The momification of every sector from business to fashion and entertainment to blogging is ongoing. There doesn't seem to be an area that can't be mommified. And I say this as a writer who is proud to be called a Mom Blogger (said with only slight sarcastic intonation).
You know that mommydom is trendy when even the celebrities are pulling out their mom card whenever they can. From their baby bump to getting their body back, a celebrity mom gets extra media attention, more tabloid shots and possibly extra sympathy from the cultural group known as "moms".


