Emma Waverman writes about the chaos of modern family life. She is the co-author of the family cookbook Whining and Dining: Mealtime Survival for Picky Eaters and Families Who Love Them and is hoping to one day finish her certification as a parenting coach. She lives with her three kids, ranging from tween to grade schooler, and husband in Toronto. Emma has written for a variety of national parenting and lifestyle magazines and newspapers. When she's is not making typos, telling you what she thinks, and thinking about dinner, you can find her on Twitter at @emmawaverman. You can contact Emma at embracingchaos@hotmail.ca.

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Tuesday
Jan072014

Old Spice Mom's Song: Creepy or Cute?

Growing up is hard on kids, and even harder on moms (and dads). This is a truth.

But what happens when the marketers behind Old Spice take on this bittersweet truth?

This happens:

And over 3-million views later, Old Spice does it again and goes "viral". Some people are laughing all the way to the share button after seeing the ad. Others are kind of creeped out by the stalking mothers following their handsome, horny teen boys around. 

Deb Rox breaks it down on BlogHer: 

It's like the mom with the ladder from I Love You Forever met other boundary-less moms in the worst support group ever and they formed a horrible band and this is their music video/cry for help.

She suggests that the writers consult their therapists because this ad has an Oedipal ring to it that is just a cry for help. Or linkbait. Whatever works.

The stereotyping of the mothers is the worst part. All the mothers in the ad are shapeless, mu-mu wearing frumps with Einstein-level hairdos. Their lives obviously do not extend past their son's door frame. They don't resemble any mothers of teens that I know.

We moms of teen boys do live in a bit of a netherworld, and it isn't an easy place to be. We are in the middle of a push-pull -- we want our kids to stay little, but also are pushing them out the door. It is confusing and complicated and some days I just want to hang on to him and know his every move. Other days I want to spray him with cologne to cover his B.O and kick him out the door into the big, bad world. 

I love my son and I love our time together. But you won't find me dressed in an apron hiding behind the curtains while he makes his moves.

Over at the Today Show, half of the respondents thought the ad was freaky, the other half thought it was funny. What do you think? 

 

Yikes! It's mom of Chucky!