Can someone explain to me why my daughter loves Justin Bieber?
Put aside his talent, or lack of, for a minute. Why does a four-year-old girl love Justin Bieber so much that she yells at the top of her lungs every time she sees or hears him: “I LOVE JUSTIN BIEBER!!”
Is there some kind of secret message in his songs or his mousey brown locks that only four-year-old girls can decipher? (A similar message may be contained in Cinderella’s skirt, but I digress.)
I asked my dear 4.5-year-old what it is about the pint-sized singer she loves and she said, “I love his singing, I love his hair, I LOVE him!” The words were practically dripping in pink glitter.
The Internet is full of four-year-old girls crying in his presence. Not to mention the cringe-worthy story of the three-year-old who get millions of hits and a spot on Jimmy Kimmel for crying over Justin. How do four-year-old girls know so much about pop culture? We are not an idol worshipping house, where did she get these cultural clues? Her brothers scoff at him, we ignore him and yet at any mention of him my girl drops into a full-on SQUEE.
Are the marketers smarter than I think? Or is there something about Justin Bieber (and the teen sensations that proceeded him) that young girls intrinsically understand and desire?
Help me understand.